Urban life is good. Celebrate it with this
exceptional premium lager beer.
So says Dennis Scott, former professional basketball player for the Orlando
Magic and of late, contract brewer of craft beer. I don’t follow basketball,
so I had never heard of Scott before. But you can be sure that if something
is going on in the local beer scene, I’ll find out about it sooner or later.
And so I discovered Mr. Scott and his Brickhouse Premium Lager. Bob
Townsend, Beer writer for the Atlanta Journal Constitution, reports that
Scott was interested in establishing a brand targeted mainly at
African-Americans, something of higher quality than the average malt liquor.
At present, Scott doesn’t have his own brewery. He uses the facilities of
the Atlanta Brewing Company to make and bottle Brickhouse. Contract Brewing
is nothing new, of course. It’s a practice whereby a company without a
brewery that wants to make beer pays a brewery with extra capacity to make
their beer for them.
The idea is that in time the contracting company will sell enough beer to
buy their own facility. Fortunately for Scott and his fledgling Inner City
Brewing Company, Atlanta Brewing knows how to brew a good beer, something
they’ve done for years here in Georgia.
Inner City touts itself as Atlanta’s first African-American owned brewing
company. Certainly, black Americans are no strangers to good beer. As any
dyed-in-the-wool beer geek is aware, Garrett Oliver of the Brooklyn Brewery
ranks among the nation’s finest brewers, black or otherwise.
Brickhouse Premium Lager pours to a deep golden color with a thick
foamy head and a sweet biscuit malt nose. The palate is crisp and biscuity
but a bit firmer and chewier than your average pilsner. There’s a bit more
butteriness here than I’d like (just a touch is appropriate in a pilsner),
but it’s balanced out by a pleasantly dry, gentle hop bitterness in the
finish.
I like this beer. It’s a nice, easy drinking pilsner with plenty of flavor.
Not so aggressive as to scare off the novice, yet flavorful enough to
satisfy the veteran beer enthusiast. Targeting the beer at African Americans
may help sales in an already crowded beer market, but this is a beer for
anyone I think.
And remember, try a new beer today, and drink outside the box.
*Pricing data accurate at time of review or latest update. For reference only, based on actual price paid by reviewer.
(B)=Bottled
(D)=Draft